Testimonials
Although anyone introduced to law firm management will appreciate a whole new meaning to the phrase, “herding cats,’ Tracy proved capable of both “herding the cats” and leading that herd, individually and collectively, in new directions.
I worked with Tracy daily during the six years I served as Managing Partner of Boult Cummings Conners & Berry, PLC. At the firm level, Tracy constantly challenged us to explore new means to build our brand, at times drawing on lessons from other industries and at other times introducing us to the “cutting edge” in brand management. With the lawyers individually, Tracy used her unique and invaluable combination of talent, humor, organization, determination and just plain grit to persuade our lawyers to put down their billable files and focus on the investment they needed to make in their future and the law firm’s future.
Lawyers can be a demanding group, but Tracy proved capable of juggling their innumerable daily demands while aligning their efforts with our firm’s developing brand and long term goals. To do so, she assembled a loyal and productive staff that, when measured against legal industry metrics, demonstrably accomplished more with less.
After more than thirty years of studying law firm business development, I can attest to the fact that Tracy has the ability to efficiently manage business development efforts of the most difficult clientele while assuring ROI in the near term, as well as the long term.
Robert S. Patterson, Partner
Bradley Arant Boult Cummings LLP
Former Managing Partner, Boult, Cummings, Conners & Berry, PLC
Tracy is one of the smartest and most versatile marketing people I have known. Her insight, breadth of knowledge and solution oriented approach always produced results. Beyond that, she is sane and easy to get along with which I think makes her the ideal marketing partner.
She worked for us on two wonderful occasions for four years total and played a very important role in our growth and success.
Jeffrey Buntin, Founder and Chairman
The Buntin Group
Tracy brings a unique set of skills to the table. She is extremely knowledgeable, tends to be ahead of the curve, provides creative solutions well within budget, manages expectations and helps you see opportunities from more than one angle. Her ability to work with, shall we say, challenging individuals is remarkable. Once you have the chance to meet and spend time with her, you look forward to the next meeting. Everyone wants to work with Tracy – she is contagious!
Sharon Brady, Practice Group Manager
Waller Lansden Dortch & Davis, LLP
Former COO, Boult, Cummings, Conners & Berry,PLC
When I first started to develop my own book of business, Tracy helped me understand the process, as well as develop a plan with clear, attainable goals. During those first few years, Tracy provided me with the encouragement and the support I needed to achieve my goals. Any success I have achieved today, I owe in large part to the help and encouragement Tracy provided to me.
John Scannapieco, Partner
Bradley Arant Boult Cummings LLP
Tracy is one of the most talented individuals I have worked with in the area of professional services marketing. She is a big picture thinker with the ability to create strategies for projects big and small. Tracy has the ability to ask the right questions to ensure projects make sense from all angles and are achieving the intended objectives. Her experience working in mid-size and large law firms, coupled with her corporate communications/agency experience, gives her the knowledge to assist professional services companies with a multitude of issues. Working with Tracy gives you the best of both worlds – she has the rare combination of being a big idea person with the knowledge to understand all of the pieces and parts required for implementation.