Paden Marketing Solutions

While a long, laborious, committee-driven quest for the perfect marketing plan is often-times only successful in avoiding of any sort of action, it is important to define and obtain buy-in to an overall strategic direction. Paden Marketing Solutions helps clients to avoid spending time and money on random acts of marketing by developing strategic marketing plans aligned with specific goals, objectives and budgets.  The end result is a realistic, actionable, measurable plan outlining the resources, tools and support necessary for successful implementation.

We also work with clients to evaluate and refine existing marketing plans and initiatives to ensure the highest return for time and resources allocated to the marketing effort.

In today’s competitive environment, it is more important than ever for professionals to invest in long term career success through a personal commitment to marketing and business development. The phrase “time is money” is never more true than in the professional services arena; therefore, it is extremely important that efforts are focused and results-oriented.

We help professionals build a plan that is right for personal styles, strengths and opportunities, ensuring accountability to the plan and proper support for implementation. And, we manage to have at little fun while we’re at it.

It is no secret the best source of new business is existing clients. In most organizations 80% or more of annual revenue is generated by 20% or fewer of clients, so it makes good sense to place high priority on proactive efforts related to these crucial relationships.

Paden Marketing Solutions helps businesses develop client retention and growth strategies by providing a range of services from competitive intelligence and key client analysis to client service improvement planning and measurement.

Content is king in professional services marketing. Content conveys who you are, what you do and why it matters. Used strategically, content can heighten awareness of expertise and add credibility. Good content takes a substantial investment of time, so it is important to ensure distribution for maximum exposure to targeted audiences.

Paden Marketing Solutions helps clients define communications goals and develop processes for achieving desired frequency and reach. We also manage public relations initiatives such as timely news announcements to targeted media, pitching story ideas and guest articles, managing professional rankings processes, and increasing exposure for community relations efforts.

While professional services firms often don’t have the budgets or need for expensive advertising campaigns, it is important to present a consistent image and message. We help clients navigate this process. Whether redefining your image or broadening the exposure of your existing brand, we engage creative partners to help clients articulate who they are, what they do and why they are different and then translate that message into a brand identity that will take shape and form in the minds of clients, prospects, employees and the community.

While corporate buyers of sophisticated professional services are typically not making buying decisions based on random web searches, the internet is the primary source for information about a business and its professionals. An organization’s website is its primary form of advertising and in many cases, establishes the first impression.

Paden Marketing Solutions begins with a site analysis to identify where improvements need to be made. The analysis includes a comprehensive review considering design, content, site architecture, functionality and search engine optimization (SEO). Armed with the results, we work with clients and third-party web developers to achieve content-rich websites that are easy to update and attract and retain visitors.

For many professional services firms, it is often more efficient and cost-effective to outsource projects rather than hire a staff position. Paden Marketing Solutions manages projects for clients that have internal marketing departments, as well as those with no marketing staff.

Drawing upon years of experience working in and leading in-house professional services marketing departments, we have the ability to manage the full range of marketing and business development projects — from website redesign, to client relationship management (CRM) software implementation, to design and development of print materials, to event planning and execution, to developing and supporting business development initiatives. And, we understand the tools, technology, vendors and internal dynamics all playing crucial roles in the successful management of a project from beginning to execution.