About
Paden Marketing Solutions, LLC is a Nashville, Tenn-based consulting practice offering strategic marketing and business development planning and implementation to professional services businesses with a niche focus on law firm marketing.
Tracy Paden, founder and president, has been working together with professional services firms in the areas of marketing, communications and business development for more than 13 years. Her strength is delivering strategic solutions that fit the unique business goals of each individual client.
Having spent her entire career in the professional services field, with ten years in large law firms, Tracy brings the benefit of working with someone who understands the professional services business environment and how to best bring value and make an impact in this setting.
Experienced Professional Services Marketing Professional
Previously, as Chief Marketing Officer for leading Nashville-based law firm, Boult, Cummings, Conners & Berry, PLC (now Bradley Arant Boult Cummings LLP), Tracy managed the overall strategic direction of the firm’s marketing, communications and business development functions. Working alongside firm management and individual lawyers, she helped raise awareness of the firm and implement proactive client service and relationship development efforts. She also served as Marketing Manager for the international law firm of Pillsbury Winthrop LLP (now Pillsbury Winthrop Shaw Pittman LLP) in New York City where she was part of a global team that implemented the marketing strategies surrounding the merger of East Coast and West Coast-based law firms to form what was then the largest law firm in the U.S.
Experienced Communications and PR Professional
Prior to launching Paden Marketing Solutions, LLC in 2009, Tracy served as Vice President, Director of Corporate Communications for The Buntin Group, Tennessee’s largest marketing communications agency ranking among the top 100 nationally, managing internal and external communications, public relations and brand management for the agency.
She is active in the Southeast Chapter of the Legal Marketing Association and is a member of the Nashville Chapter of the American Marketing Association, where she served as Programming Chair on the board of directors (2009-2010) and currently serves as Communications Co-Chair for the Achievement in Marketing Awards committee.